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Marketing

Campaigns, audiences, automations, and analytics for marketing teams

Campaigns & Audiences

Email campaigns β€” creating, drafting, and sending
Create and send a targeted email campaign to a segment of your patron list.
Simple audience segments
Select a preset audience scope to target your campaign and understand what each one matches.
Compound audiences and saved audiences
Build multi-rule audiences with include/exclude logic, save them for reuse, and export the patron list.
Marketing automations β€” triggered email sequences
Set up automated emails that fire based on event timing, purchases, or lapsed patron behavior.

Marketing Analytics

Marketing analytics β€” audience, pace, promos, and channels
Read the four marketing report views to understand ticket-sale pace, audience geography, promo performance, and channel attribution.
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