Marketing
Email campaigns, newsletters and email blasts, mailing lists and audiences, automations, and marketing reports for promoting shows and selling more tickets
Campaigns & Audiences
The Marketing hub — your starting point for email and reports
Find the Marketing page for your venue and read its dashboard: how many patrons you can email, how your emails performed, what your automations sent, and links to audiences and the four marketing reports.
Email campaigns — creating, drafting, and sending
Write a marketing email, pick who gets it, check the recipient count, and send it to a segment of your patron list.
Simple audience segments
Pick one preset group — everyone, ticket buyers, a tag, a location — as the recipients of an email campaign, and know exactly who each one matches.
Compound audiences and saved audiences
Combine rules with include and exclude logic to build a mailing list or segment, save it as a named audience to reuse, and export the patron list as CSV or Excel.
Marketing automations — triggered email sequences
Set up automatic emails that send themselves: a reminder before a show, a thank-you after it, a welcome after a purchase, or an email to win back patrons who have not ordered in a while.
Marketing Analytics
Marketing reports — sell-through and pace, promo codes, audience, and channels
Read the four marketing reports: how fast each show is selling, how every promo code performed, who and where your patrons are, and where each event was promoted.
Campaign analytics — open rate, click rate, and attributed revenue
How your marketing emails performed: delivered, opened, clicked and bounced for each one, and the ticket orders and revenue each is credited with.