Lifecycle & Attendance Reports
Patron lifecycle segments, cross-attendance, and year-over-year comparisons
Patron lifecycle report β first-time, returning, frequent, and lapsed
Classify patrons by ticket-buying frequency to target retention and acquisition efforts. Hidden on the Reports hub for a venue with no orders yet.
Cross-attendance β who attends multiple series or categories
See which audiences overlap across event series or pricing categories to guide programming and marketing decisions. Opens on the most recent dimension and range that actually have data.
Year-over-year comparison β two performances or two seasons
Compare two performances or two seasons side by side with delta columns and a sales-pace curve.