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Finance / Reports track

Lesson 5 of 20

Sales reports — event sales, daily email, and payout summary

Venue Admin

Sales by event lists one row per performance with the tickets it sold and the money it made. It is the quickest answer to "what did that show bring in?".

Open the Reports hub (Reports in the admin sidebar) and click Sales by event under Sales & attendance.

Sales by event report with the Range, Season and Category filters, the Run button, CSV and XLSX buttons, and one row per performance
1Sales by event title
1CSV download button
Sales by event report with the Range, Season and Category filters, the Run button, CSV and XLSX buttons, and one row per performance

Filters

FilterWhat it does
RangeCurrent season (the default), Last 7 days, Month to date, Prior month or Last 12 months. Performances are picked by their performance date.
SeasonOne of your venue's seasons, or All seasons.
CategoryOne event category, or All categories.
Show performances with no salesAlso list performances that have not sold a ticket yet. They are hidden by default.

Click Run after changing a filter.

Columns

ColumnWhat it shows
DateDate and time of the performance
EventThe show's title
SeasonThe season the performance falls in
SourceWhere the tickets were sold: Noctern, your previous ticketing system, Both, or — for a performance with no tickets
TicketsTickets currently held by patrons, from every source. Refunded and cancelled tickets are not counted
Noctern TicketsThe part of Tickets sold through Noctern
Imported TicketsThe part of Tickets imported from your previous ticketing system
GrossFace value of the Noctern tickets
FeesEverything buyers paid on top of ticket price and tax: Noctern's service and card fees, ticket delivery fees, day-of-show upcharges, and your own box office fee
TaxesSales tax collected
DiscountsPromo code and other discounts on those orders
RefundsMoney returned to buyers
NetYour venue's ticket revenue — what the tickets earned you after discounts, with fees and tax left out
Imported Face ValueWhat the imported tickets sold for in your previous system. Shown for reference only
Imported FeesFees recorded on those imported orders

A row whose Source is Both has an arrow at the left. Click it to split the row into its Noctern part and its imported part.

A line under the filters repeats the range and, when the range runs into the future, reminds you that the figures are sales to date.

What never shows up here

  • Draft events never appear.
  • Cancelled or archived performances appear only if they had real activity — tickets, a refund, or money — and are labelled as cancelled or archived.
  • Imported money is never added to your Noctern totals. Gross, Fees, Taxes, Discounts, Refunds and Net are Noctern-collected money only. A performance sold entirely in your previous system shows — in those columns and its money in Imported Face Value.

Downloading

Click CSV or XLSX. The download uses the same filters, including Show performances with no sales, and is always worked out fresh — the on-screen view can be up to 12 hours old until you click Refresh.

Looking for a breakdown by payment method?

This report does not split sales by cash, card and check. For that, use either:

  • the Ticket ledger, which totals each tender for any range, or
  • the daily sales email below, which has a By tender table for the previous day.

The daily sales email

Noctern can email a summary of each day's sales the next morning.

  1. Open your venue from Manage Venues and click Edit details in the Setup card.

  2. Open the Daily Sales Report card.

  3. Enter the addresses in Recipients, one per line (commas also work).

  4. Click Save Daily Sales Report. Saving needs the Venue settings permission.

Leave Recipients blank to turn the email off.

Each email covers the previous day in your venue's time zone and contains:

  • Gross, Orders and Tickets for the day, and Donations when there were any
  • a By tender table — how much came in by each payment method
  • Top events — up to ten shows, with tickets and revenue

Gross in this email is the total buyers paid, donations included, so it will be higher than Gross on the Sales by event report, which is ticket face value only.

The daily sales email is fixed. To email a different report on your own schedule, see Scheduling and emailing reports automatically.

Open this topic in the help center

Try it

Run the sales report for one event and read its By tender table. Then check which addresses receive your venue's daily sales email in the venue settings, and add yourself if you are not on it.

Checkpoint

Answer all 3 questions correctly to mark this lesson complete.

  1. 1. How do cash and check tenders affect the venue payout?

  2. 2. Where is the daily sales email's recipient list configured?

  3. 3. What does the payout summary per event break out?